BESTSELLER is a family-owned company founded in Denmark, in 1975 by Merete Bech Povlsen and Troels Holch Povlsen. Today, the company directly employs more than 12,100 people of whom approx. 3,200 work in Denmark.


BESTSELLER’s fashion wear and accessories are designed, developed and sold to young women and men, teenagers and childen under brands JACK & JONES, NAME IT, MAMALICIOUS, OBJECT COLLECTOR’S ITEM, ONLY, OUTFITTERS NATION, PIECES, SELECTED, VERO MODA and VILA CLOTHES.


BESTSELLER sells its products on 46 markets in Europe, the Middle East, Asia and Canada through more than 2,800 chain stores, of which over 300 are situated in Denmark, and 12,000 external multi-brand stores. In 2010/11 BESTSELLER opened 450 new stores.

Suppliers and corporate sustainability

BESTSELLER has no ownership interests in the production chain but cooperates with selected suppliers primarily in China, India, Bangladesh, Turkey and Italy. With BESTSELLER’s Code of Conduct, BESTSELLER works to ensure a sustainable approach in the cooperation with the suppliers.